Presenting With Gusto

Last week I gave a presentation, for a distribution company, to about 35 of its dealer-customers. There was a limited amount of time so we compressed entirely too much material into a 75 minute presentation (a normal problem I seem to have). When the presentation was over, a number of the attendees complimented me on my enthusiasm and how passionate I seemed to be about the subjects covered. It made me remember a key to giving any presentation is the GUSTO with which it is delivered.

GUSTO is more than enthusiasm though…GUSTO, in my mind, also stands for: Genuine, Unconventional, Specific, Timely and Orchestrated. It is a set of ground rules I try to live by whenever I have to make a presentation to a group.

“Genuine” only works when you have a really good understanding of the audience. I try to learn as much about my audience as possible in advance (average age, experiences, personalities, are they business owners or sales persons, etc.). Then, if I can “put myself in their shoes” and approach the subject matter from a position that I know they understand and appreciate my communication and connection is much stronger. It seems much more genuine to them if the subject is approached from their perspective and with their goals in mind. Whenever possible, I try to use real-life examples to show relevance.

“Unconventional” is about doing something unexpected and unusual in the opening of the presentation, something that delivers the “hook” and immediately wows the audience or has them waiting to see what comes next. In this particular case, I was following a series of technical speakers, all of whom had important information that the audience had asked for but all of them were a bit bland and boring. I am sure that I was expected to open (like all of the other speakers” with, “hello, my name is …” but I had quickly arranged a set of stereo speakers and opened with a 95 second video accompanied by powerful and up-tempo music. The video was very unusual and definitely focused on creativity and unique, remarkable and contemporary change in the world around us. It also showed contrasts through a series of powerful “old VS new” images and suggested to the audience that it was time to develop some “new” in their processes and proposals to consumers. When the video was finished, and my Power Point presentation began, the first slide was proposing an answer to the last question in the video, “Are you ready?” The first slide said, “Let’s Get Ready!”

“Specific” is what happened next. I immediately walked into the audience and began asking questions of individual attendees. The questions were making sure that all of the audience were drawn into the presentation and had become a part of it. I was also making sure we had established a common ground and were all beginning this conversation from the same place. Because one of the video focuses had been on “old VS new”, the initial targets of questions were folks who appeared to have been in the industry for awhile. So the questions were about remembering where the industry had come from and how things had changed in the past. We were finding some common ground so that we all realized that just as there had been a lot of changes in the past we now needed to change again to accommodate a whole new group of consumers. We were getting ourselves into a mind set with reference to three areas of change needed for the future, changes in the approach to new business, changes in the process of acquiring new business and changes to the product to accommodate the needs of a new generation of buyers. Getting the audience to participate is critical when we remember one of the tenets of education; adults retain a very small portion of what they “hear”, a slightly larger portion of what they “see” but 90% of what they “do”. Now they were all involved.

“Timely” in this case, was about making sure the audience could see the need for a new and contemporary way of doing business. “Timely” was about presenting statistics and examples to show a new generation of consumers (in their industry) were much more sophisticated in their methods of learning and information-gathering then previous generations. Sometimes the audience needs to be shown that change is necessary and that perhaps the consumer has passed us by. I never shared any of my own qualifications until this time in my presentation.

“Orchestrated” is about making sure that everything goes smoothly and all the elements of my presentation blend with each other. It all has to look really “easy and smooth” to be effective. Some of this is common sense. I always come in early (the day before, in last week’s case) to check the venue and make sure my equipment is compatible with the AV equipment I am using. I make sure the seating arrangement works for my presentation. I make sure that if I have handouts, they will be striking, colorful and professional-looking. Does the hand-out tie to the slide presentation in look, color and feel? If I am going to ask the group to participate in an exercise (I try to do this as much as possible) I make sure they have pens or pencils and everything they need to be participants. And very much, I rehearse, rehearse and rehearse…to make sure I can make all of my points in the time I have allotted to me.

Making a successful presentation that really creates change is about a lot more than being a dynamic and powerful speaker it is about doing a presentation with GUSTO.

Best Security Guards Company

Understand Your Needs

You must always consider what you’re trying to accomplish, and which security concerns you’re trying to deal with. That assessment will provide you with a clearer vision of the sort of company you wish to satisfy your Best security guards services in Delhi ncr.

Focus on Reliability

Once you understand your needs, you’ll be able to then specialize in finding a corporation which will reliably address your concerns. The most effective Best security guards services in Delhi ncr is the one with the experience, trained personnel, and commitment needed to supply the top-level security you deserve. Your goal should be to seek out the corporate that incorporates a proven memoir of security success in every area of vulnerability you’ve identified. The simplest companies will exceed those expectations, and facilitate your reduce risks you will have overlooked.

Evaluate Their Guard Training

Obviously, a watcher company’s success is ultimately determined by the standard of its personnel. And since security guards must be trained properly, the consistency of that training should be of paramount concern. When you’re searching for a guard service provider, ask about their training process. Do they train their guards themselves, or hire personnel trained at other facilities? What skill sets do they possess? These and other questions are vital to making sure that the personnel guarding your location or event have the proper training to try and do the work effectively.

Verify Licensing and Accreditation

Before you hire any guard firm, you must verify its accreditation and licensing, also because the licensing of any guards assigned to your case. It’s also knowing make sure that the corporate has the correct insurance, to safeguard you within the event that a guard somehow becomes injured during his or her assignment.

Look for Flexibility

Flexibility is important for effective watchman services. The most effective firms will customize your guard services to confirm that you simply have exactly what you would like to satisfy your Best security guards services in Delhi ncr. Betting on the work, an efficient watcher strategy may require unarmed or armed personnel, security cameras and other technologies, and a response strategy for any number of unforeseen situations.

Bad Christmas Presents For Your Wife

Shopping is not an activity that most men enjoy. Especially when it involves a big crowd, long queues and expensive price tags. However, husbands cannot escape shopping for a Christmas present for their wife. It is a time for you to show how much you appreciate and love her. Getting the right gift is important. Get the wrong gift and you send the wrong message. If you don’t want to be an “insensitive” husband, avoid getting things in the list below which I deem to be bad Christmas presents for your wife.

Household appliances

Do not be tempted to buy household appliances such as juicers, breadmakers, vacuum cleaners, food processors or cappuccino makers as a Christmas gift. Yes, it will lighten her load and help out in her chores. However, gifts are not about making life easy for her. In my book, it shouldn’t even be considered a gift but rather a household necessity. Gifts are about making her feel good about herself. It’s a message saying how special she is to you and how much you love her. Don’t get me wrong. You can buy household appliances for her. In fact, you should. Just not as a Christmas present.


Too many things can go wrong if you decide to buy clothes for her:

  • wrong size
  • she may not like the material
  • wrong color
  • don’t fit well.

If you believe this is the best gift, then take her with you or be 100% sure it is something she wants.

Self Improvement books or CDs

Women are very sensitive. Give a self improvement or CD for a gift and she will very likely interpret it wrongly. You may think you are doing her a favor but she will not see it that way. Gifts should not in any way point out her weaknesses. So, stay away from those recipe books and how-to guides.

Chocolates and Teddy bears

These gifts are too generic. It shows that you didn’t put much thought into it. They are not special enough for a Christmas present. Plus, if you have children, they would think it is silly for mommy to be playing with teddy bears. Gourmet chocolates is an okay gift but would be better as a random gift. For example, surprise her any time throughout the year as a way of saying “I appreciate you” or “I’m thinking of you”. If you want to give chocolates as a Christmas gift, make sure it comes with something more personal like jewelry.


I’m talking about something that you would put on a wall, table or shelf just for display purposes. So, no ugly lamps, statues or paintings. The exception would be if you framed up a nice picture of her, the family or both of you together. If it’s meaningless or does not trigger an emotion (other than disgust and disappointment), don’t get it.

To get the right Christmas gift for your wife, take some time to ponder what she wants. Don’t think so much about what she needs. Here are some hints:

  • She wants a break. She wants some time away from chores, work and kids.
  • She wants to be pampered.
  • She wants to feel loved. Inject some romance into her life.
  • She wants to know she is special. Give her something personal that reflects your love for her.

Happy shopping!